Chapter 4 Marketing Environment

      Thom Browne is known to serve the genteel,wealthy and celebrity.  Its target market is both men and women from 22 to 65 years of age. In its marketing strategy conforms all the key factors of environmental management.  Thom Browne offers to its customers a lifestyle experience while analyzes the lifestyle components of its target market.
       It has a strongly American Values. Thom Browne usually join the famous fashion function and received many fashion award that helps many social media to promote his brand. U.S. First Lady Michelle Obama likes to wear Thom Browne because Thom Brown follow the American lifestyle to design his brand. His Brand hot-sell the  causal mix superb that helps people who wear Thom Browne can easily join any party. It also has high quality these are its purchasing guarantee .

       Thom Browne is a local fashion brand of New York. It collaborate with many famous brands, such as Moncler, Brooks Brother. Thom Browne can be purchase  at luxury retailers around all the world.It helps it get more new customers.
       Thom Browne suiting is famous worldwide,especially its grey suiting. Its grey suiting is named "Thom Brown Grey" that is the highest honor in the world. Its popularity provides the best advantage in global competition.

Chapter 3: Ethics and Social Responsibility

Thom Browne have adopted and announced the Supplier Code of Conduct which sets forth the Group’s requirements in terms of social responsibility.
 Inspiring principles and structure of the Code of Ethics
a in the constant pursuit to comply with ethically unexceptionable conduct compliant with legal regulations, has felt the need to officialise all the fundamental values and rules of conduct guiding its responsible action in relations with its internal and external stakeholders in a corporate document, in order to pursue its corporate and social mission.
This has resulted in the necessity for Thom Browne to adopt a Code of Ethics which, once shared with all stakeholders, allows orienting actions towards ethical conduct based on correct and reciprocal cooperation, confirming in time the image of prestige and the excellent reputation of the company.
1.  Contrast and Harmony
2.  Respect for individuals3.  Creativity and Entrepreneurship4.  Integrity and Business Ethics5.  Responsibility and Honesty6.  Respect for the environment

Relations with Employees
1. Development of professional skills- Training and Responsibilization
- Listening and Dialogue
- Incentivizing the spirit of belonging
2.Protection of health and safety3.Equal opportunities

Respect the Enviornment


 the Respect for the Environment is a fundamental value that the Company pursues, with sustainable conduct in carrying out its activity and supporting initiatives and projects that fight climate change.

5. Relations with the Market

 Fair competition in pursuing its mission, undertakes to respect the rules of fair competition and transparency in business, taking on its competitors in a serious and collaborative way.

This Code is given to each Employee when hired and Suppliers and Commercial Partners are asked to pay scrupulous attention to observing it in a specific clause when their respective contracts are signed.

Chap.2 Strategic Planning for Competitive Advantage

      Thom Browne’s menswear line was created as a response to the broad acceptance of business casual in lieu of formal attire. Thom Browne already became one of famous top fashion brands in the world. Many  trendies of the world follow Thom Browne. On February 10th, 2014, Thom Browne provided a perfect fashion show in New York fashion week."Thanks God!" A voice yelled out from the show ground.

SWOT of Thom Browne 

Strengths:     

• Thom Browne suit is distinctive in structure and fit
• Signature brand in suiting design
• High profile fashion brand
• Fresh idea in clothing design. Browne designs clothing combine many element.
• Many fashion award

Weakness:

• Price is expensive
• quantities of product is not too much

Opportunities:

• can be purchased at luxury retailers around the world
• One of Michelle Obama favorite brand,increase the brand image
• except suiting, Browne also launch many new products like eyeswear collection, womenswear

Threats

• easy to be copied
• many competitor 

Competitive Advantage

        Thom Browne own high profile in designing suiting and always provide grand show in every fashion week. He received many fashion award in each year. He  collaborates with Brook's Brother. He own his unique design and "Thom Browne Gray" is  his symbol and also gray suiting symbol. 

  

History and Mission Statement of Thom Browne

    Thom Browne, one of the most sought after fashion designer in America. He worked his label in a slow, steady and low-key manner, he strives to maintain his designs with topnotch fabrics and the highest level of design aesthetics. Thom maintained this humble attitude to his simple yet busy lifestyle, which reflected directly on his designs - simple, clean, yet with a twist on proportion. For him, grey is timeless. He likes to put grey element on his every design.

In 2003, he opened Mens made-to-measure store in New York. He started from a business man to change be a fashion designer.Over the course of his design careers, Thom won numerous iconic design awards, including CFDA’s Best Menswear Designer award in 2006, as well as GQ’s Designer of the Year in 2008. In 2007,e open a brand new spectrum to his business-design collaborations. Black Fleece by Brooks Brothers was the first retailer to contract with him, with the open of a free standing store in West Village for the new label under America’s oldest retailer. From 2010, Thom Browne began showing Thom Brown mens fashion show in Paris. In 2011, he introduce women's fashion design in his brand, it means new women fashion brand launched. In the same year, Thom Browne also launched his own eyewear collection. In 2012, he received "National Design Award" from Smithsonian, Cooper-Hewitt National Design Museum. In 2013, Thom won CFDA's "Menswear Designer of the Year" award again.

  Thom Brown,is true to original, insist on the one and only designs, easy for anyone to spot out on the streets.  He also want everyone to experience something different every time, understand the story of the season, but also for entertainment purpose as well.  Thom Browne wants everybody has a nice experience and can be confidence with his design.