Chapter 4 Marketing Environment

      Thom Browne is known to serve the genteel,wealthy and celebrity.  Its target market is both men and women from 22 to 65 years of age. In its marketing strategy conforms all the key factors of environmental management.  Thom Browne offers to its customers a lifestyle experience while analyzes the lifestyle components of its target market.
       It has a strongly American Values. Thom Browne usually join the famous fashion function and received many fashion award that helps many social media to promote his brand. U.S. First Lady Michelle Obama likes to wear Thom Browne because Thom Brown follow the American lifestyle to design his brand. His Brand hot-sell the  causal mix superb that helps people who wear Thom Browne can easily join any party. It also has high quality these are its purchasing guarantee .

       Thom Browne is a local fashion brand of New York. It collaborate with many famous brands, such as Moncler, Brooks Brother. Thom Browne can be purchase  at luxury retailers around all the world.It helps it get more new customers.
       Thom Browne suiting is famous worldwide,especially its grey suiting. Its grey suiting is named "Thom Brown Grey" that is the highest honor in the world. Its popularity provides the best advantage in global competition.