Chap.2 Strategic Planning for Competitive Advantage

      Thom Browne’s menswear line was created as a response to the broad acceptance of business casual in lieu of formal attire. Thom Browne already became one of famous top fashion brands in the world. Many  trendies of the world follow Thom Browne. On February 10th, 2014, Thom Browne provided a perfect fashion show in New York fashion week."Thanks God!" A voice yelled out from the show ground.

SWOT of Thom Browne 

Strengths:     

• Thom Browne suit is distinctive in structure and fit
• Signature brand in suiting design
• High profile fashion brand
• Fresh idea in clothing design. Browne designs clothing combine many element.
• Many fashion award

Weakness:

• Price is expensive
• quantities of product is not too much

Opportunities:

• can be purchased at luxury retailers around the world
• One of Michelle Obama favorite brand,increase the brand image
• except suiting, Browne also launch many new products like eyeswear collection, womenswear

Threats

• easy to be copied
• many competitor 

Competitive Advantage

        Thom Browne own high profile in designing suiting and always provide grand show in every fashion week. He received many fashion award in each year. He  collaborates with Brook's Brother. He own his unique design and "Thom Browne Gray" is  his symbol and also gray suiting symbol.